TELEVISION
Premier advises leading names across the television landscape; broadcasters, producers, platforms and talent, to shape impactful communications strategies, drive media engagement, manage reputation, and deliver standout events. In addition to being one of the UK’s leading specialists in creating consumer publicity campaigns for many of the biggest television productions, Premier also has a dedicated corporate communications team working with production companies to define messaging, build reputations and manage the profiles of key executives.
THE MANDALORIAN
Premier delivered The Forge, an immersive experiential activation for Disney, launched by Pedro Pascal and Jon Favreau. Inspired by The Mandalorian, the experience brought fans into the heart of the Star Wars universe, combining cinematic set builds with interactive moments. The high-profile launch generated major media coverage and deepened fan connection with the franchise.
Bridgerton
Premier delivered an immersive takeover of the Bridgerton sets for Netflix, designed exclusively for global content creators. The experience offered behind-the-scenes access, themed interactions, and tailored content moments, transporting guests into the world of the Ton. The activation generated standout social content and global buzz ahead of the show’s latest release.
FRASIER
To support the relaunch of Frasier on Paramount+, Premier produced a series of light-hearted prank content pieces. Designed to reflect the show’s wit and charm, the campaign engaged audiences through humorous, shareable moments that generated strong online engagement and reintroduced the iconic character to a new generation.
BARGAIN
Premier delivered a bold and unforgettable immersive screening for Paramount+, attended by content creators, celebrities, and media. The experience featured gory themed food, an intense earthquake simulation, and a show-stopping live organ auction, generating standout coverage and social content that brought the platform’s edgy storytelling to life.
Paramount+ launch
Premier delivered a large-scale launch campaign for the arrival of Paramount+ in the UK, dominating London’s West End with a ‘Walk of Stars’ hanging display, a Paramount+ experiential pop-up, and bespoke branding across Leicester Square. The campaign included event production for the official launch and a multi-day global junket featuring key A-list talent, generating major media coverage and public buzz.
a league of their own
Premier delivered a high-impact stunt to celebrate Jill Scott joining A League of Their Own as a new team captain. A giant bronze statue of Jill was unveiled near the Angel of the North in her hometown, creating an eye-catching moment that generated national media coverage and strong social engagement, firmly establishing her arrival on the show.
LORD OF THE RINGS: RINGS OF POWER
Premier supported the global launch of The Lord of the Rings: The Rings of Power with a major on-pack campaign celebrating the series across 100 million KitKat packs, supported by three bespoke TV ads. In addition, Premier delivered full production for the global premiere, creating a spectacular launch event that brought the world of Middle-earth to life for audiences and talent alike.
THE NIGHT MANAGER
Premier are once again collaborating with The Ink Factory and Character 7 on the much anticipated second season for The Night Manager. Our work includes managing and leading the international press and digital strategy across unit and photography from casting through to launch whilst working closely with the BBC and Amazon. The Night Manager season two starring Tom Hiddleston, Olivia Colman, Diego Calva, Hayley Squires and Camilla Morrone is coming soon.
NORMAL PEOPLE
Our press and photography campaign for Normal People was designed to generate buzz and engage audiences with the adaptation of Sally Rooney's bestselling novel made by Element Pictures. Whilst managing relationships with all partners on behalf of production including BBC, Endeavour and Hulu, we focused highlighting the raw, relatable themes using press coverage to target younger, digital-savvy viewers. Despite launching as the global pandemic struck, we used strategic partnerships, Q&As, features and interviews with cast and creators which contributed to the show’s success. Our campaign generated significant interest with over 16 million viewers across BBC iPlayer in the UK cementing its cultural impact.
FOOL ME ONCE
We created an impactful press campaign from commissioning through to launch for the most talked about series of 2024, Fool Me Once, produced by our client Quay Street Productions. Partnering with Netflix, our campaign included trailer releases, press and influencer screenings, Q&As, press junkets, interviews and feature placements. We tactically placed, clips and news to build anticipation which had many viewers and press recognising the show as their “next binge-watch”. We have previously worked on Harlan Coben’s, Safe, The Stranger, Stay Close and Missing You and are currently in production on the latest collaboration, Run Away.
THE TOURIST
Premier led UK press and photography for both seasons of The Tourist, managing BBC, All3Media, ZDF and Stan. Our campaign spotlighted the series' gripping twists, striking locations and dark humour—boosted by talent interviews, exclusives and BTS content. Season one became 2022’s highest rated drama.
DEATH IN PARADISE
We work with Red Planet, BBC and BBC Studios on Death in Paradise, promoting its mix of mystery, humour and Caribbean charm. Our evolving press strategy has spotlighted cast changes and plot twists, using interviews, BTS content and digital campaigns to keep audiences engaged and ratings strong.
THE STOLEN GIRL
Working alongside Quay Street Productions and Brightstar, we handled the press, EPK and photography from unit through to launch for Disney+ series, The Stolen Girl. Starring Denise Gough, Holliday Grainger and Ambika Mod, the series reached number one on the Disney+ platform.
MALPRACTICE
Created and written by Grace Ofori-Attah, this returning series sees Helen Behan and Jordan Kouamé reprise their roles as MIU investigators Dr. Norma Callahan and Dr. George Adjei, who are to uncover the truth behind a case of alleged malpractice. Working closely with World Productions, ITV and ITV Studios we led the publicity and photography campaign from unit through to launch on this critically acclaimed thriller.
SKY SPORTS - NFL
To build awareness of Sky Sport’s NFL coverage we created the ultimate NFL Showhouse – a celebration of American Football culture…in north London.
We transformed the venue with an assortment of content-first installations, from a stadium tunnel entrance, locker and gaming rooms, tailgating BBQ and pool-bar, centred around a mini–Sky Sports studio.
Guests stepped into the ‘Life of a Rookie’ with training led by NFL coaches, before an exclusive evening of entertainment for influencers, VIPs, and media.
REUNION
We led the press and photography campaign for BBC drama Reunion, a bilingual BSL and English thriller by Warp Films. Written by deaf writer William Mager, the series follows Daniel Brennan’s emotional journey of revenge and redemption. Our work included unit publicity, launch coverage, interviews and national features.