Add clients from TV etc.
SPORT
Premier provides an integrated service to sports clients incorporating public relations, influencer marketing, social media, content and event production. We have delivered an array of projects for clients such as broadcasters, sports organisations, individual clubs, teams and players. We are uniquely positioned to help brands, organisations and individuals connect sport to entertainment and culture.
GUINNESS MEN’S SIX NATIONS
When the Six Nations established their first complete brand identity in 141 years, we conceptualised the ‘Rugby Recharged’ campaign to both explain and celebrate the new brand by ‘taking over’ iconic locations.
CGI rugby posts and balls appeared unexpectedly across the six host cities, building anticipation for the 2025 tournament. At launch, an emotive fan-driven film and dynamic brand explainer cemented the new identity.
TARGET DARTS
We’ve positioned Target Darts, one of the fastest growing sports brands in the UK, at the very heart of the current darts’ revolution.
We have elevated Target’s elite stable of players beyond sport channels, leveraging their personalities for PR and creator opportunities alongside high-impact creative activations, brand launches, product placements and business profiling to cement Target Darts as the sport’s defining brand.
Guinness Women’s Six Nations
Over the past two years, we’ve redefined the narrative around women’s rugby, repositioning the Guinness Women’s Six Nations as totally unmissable. For the 2024 launch, we designed a spectacular two-part event at Frameless London, transforming the immersive venue into a vibrant celebration of women’s rugby with the star players projected across the giant interactive galleries, creating the perfect backdrop for content creation. A year later, we brought the game-changing players to life in what will be a landmark year for women’s rugby, co-ordinating the hero images of the captains against the iconic London cityscapes on the River Thames, before an interactive and content lead event for creators, media and fans.
