GAMES
Premier partners with many of the biggest names in video games, including leading publishers, innovative developers and major events, providing a range of communications services including public relations, influencer marketing, partnerships, content creation and social media. Whatever the game and whichever platform it’s played on, Premier has the knowledge and experience to deliver creative and effective campaigns.
ea sports
Premier leads UK communications for EA SPORTS, driving momentum for EA SPORTS FC through strategic media relations, content distribution, and memorable activations. Highlights include securing widespread coverage for FC 25’s cover star Jude Bellingham, curating press trips, and hosting digital preview events. Standout moments include crowning Fara Williams as “Queen Fara”, orchestrating the Clubhouse green carpet, and amplifying Gareth Bale’s Team of the Year reveal.
SPLIT FICTION
Premier supported Hazelight Studios and Electronic Arts to bring co-op adventure, Split Fiction, to life. The team secured 40+ reviews across leading UK media outlets, including The Independent, Mirror Online, Radio Times, Digital Spy, Empire, Eurogamer and GamesRadar+. Premier also arranged in-depth interviews with Director Josef Fares to dive into the game’s inspiration and innovative mechanics. These interviews appeared in GQ, BBC Newsbeat, Evening Standard, and the WhatCulture Podcast. ️
THE SIMS
Premier helps Electronic Arts to uncover stories that remind the world why it’s great to be a Simmer – and securing coverage for The Sims beyond gaming pages, whether that be design, fashion and beauty, or DEI-focused media. From supporting the latest expansion packs to creating Plumbob advent calendars, our goal is to bring The Sims to new audiences. Standout activations include launching a world-first pop-up estate agency, Landgraab & Son(s), and helping The Sims celebrate its 25th birthday.
NETEASE GAMES
Premier supports its clients year-round at major industry events. At Gamescom, we work annually with NetEase Games. Last year, we took to Cologne to manage its B2B booth and oversee key announcements, revealing Floatopia at Opening Night Live, arranging hands-on sessions for several games, such as Marvel Rivals, and facilitating interviews with industry legends Suda51 and Shinji Mikami. The result? 178 appointments and thousands of pieces of coverage across 50+ countries.
DEAD ISLAND 2
To celebrate the launch of Dead Island 2, Premier partnered with UK life insurer DeadHappy to create a one-of-a-kind “Deathwish” – a zombie-themed insurance policy. Bolstered with a survey delving into UK adults' after-death plans, along with a custom advert crafted to feel as though it belonged in the Dead Island 2 universe, the initiative generated extensive media coverage and played a key role in propelling Dead Island 2 to the top of the charts.
KINGDOM COME:
DELIVERANCE II
Premier played a key role in the launch of Kingdom Come: Deliverance II, the epic medieval RPG from Warhorse Studios and PLAION. We secured over 60 top-tier reviews in UK media, including The Guardian, Newsweek and The Times, alongside developer and voice actor interviews across BBC Newsbeat and BBC Radio 1. The result was outstanding scores, a strong Metacritic ranking, and early recognition from critics, calling it a “2025 Game of the Year contender”.
CALL OF DUTY
Premier created global in-game events and IP partnerships for Call of Duty, including 80s Action Heroes, Judge Dredd, and The Haunting of Verdansk featuring Saw and The Texas Chainsaw Massacre. Additional activations featured World Cup football stars and more, driving fan engagement and broadening the franchise’s cultural reach through high-impact, globally resonant collaborations.
SAMSUNG x ACTIVISION BLIZZARD
Premier Partnerships. Multi-channel, multi-product, multi-franchise partnership between Samsung and Activision Blizzard across TVs, monitors and smart phones across 44 countries.
triumph x call of duty
Global partnership with the new TRIUMPH motorcross bike with the bike featured in game and with Triumph featuring CALL OF DUTY on bike and with a campaign across media and at events around the world including key motorsport and tentpole gaming events.
Uber eats x world of warcraft
Orderyn was a new character, introduced into the game and controlled and live streamed by the leading WoW streamers across Europe, to deliver food to players in game. Partnership across European territories with in-app, activity, push notifications, online/streaming events and digital media.
BLOOBER TEAM
Premier provided UK and European press office support for Bloober Team during the Future Games Show 2025. The team revealed I Hate This Place, an eerie isometric survival horror, from Broken Mirror Games, Bloober Team’s new horror label, inspired by the Skybound comic. We also promoted the first Developer Diary of Cronos: The New Dawn, a time-twisting horror set in a post-apocalyptic 1980s Poland. The result was mass earned editorial coverage and excitement across fans and media in the UK and Europe.
