CLASSICAL music
Premier is Europe’s leading specialist communications agency serving classical music and the performing arts. Clients include artists, orchestras, cultural organisations, recording companies and festivals. We create and deliver tailor made communications strategies and campaigns including reputation management and a broad range of marketing consultancy, events and content services.
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Mix up the projects
lorne balfe
Premier provided PR support for composer Lorne Balfe throughout 2024, including his latest work on Wallace & Gromit: Vengeance Most Fowl. The film aired on Christmas Day on BBC One and iPlayer, marking the duo’s first feature-length adventure in 16 years. Premier secured interviews for Lorne with The One Show, BBC Radio 3, Magic Classical, Metro, The Scotsman and Filmhounds, highlighting his creative role and wider contributions.
EDINBURGH INTERNATIONAL FESTIVAL
Premier developed a tailored PR campaign and provided social media consultancy for the Edinburgh International Festival, delivering strategic planning, editing, publishing, community management, audits and workshops across the UK and internationally. Activity supported long-term audience growth and brand engagement across platforms.
AIGUL AKHMETSHINA
Premier provided personal representation for Aigul Akhmetshina, offering bespoke PR and reputation management to support her international career. Activity included strategic media outreach, brand positioning, profile building and press opportunities across culture, lifestyle and international media, helping to raise awareness of Aigul’s talent and establish her as a rising star on the global stage.
LISE DAVIDSEN
Premier provided personal representation for Lise Davidsen, offering bespoke PR and reputation management to support her global profile. Work included strategic media outreach, positioning, profile development and press engagement across culture, lifestyle and international media. Activity helped reinforce her status as one of the world’s leading sopranos and a major force in classical music.
FREDDIE DE TOMMASO
Premier provided personal representation for Freddie De Tommaso, delivering bespoke PR and reputation management to support his growing international career. This included strategic media outreach, profile development, brand positioning and press engagement across culture, lifestyle and music media, helping to establish Freddie as one of opera’s most exciting and in-demand young talents.
THE IVORS CLASSICAL AWARDS
Premier provided PR support for The Ivors Classical Awards, delivering tailored campaigns and strategic consultancy across the UK and internationally. Activity included media outreach, press office management, content planning and interview coordination to raise awareness of the awards, celebrate the nominees and winners, and strengthen the profile of The Ivors Academy within the classical music world.
Classical PRIDE
Premier provided social media consultancy for Classical Pride, delivering strategic planning, editing, publishing, community management, audits and workshops. The work supported audience growth, brand development and long-term engagement, helping to elevate the event’s presence across platforms and reach new communities.
LONDON SOUNDTRACK FESTIVAL
Premier provided PR support for the London Soundtrack Festival, delivering tailored campaigns and strategic consultancy across the UK and internationally. Activity included media outreach, press office management, content planning and interview coordination to build awareness, celebrate the festival’s programme and talent, and position it as a key event in the film and music calendar.
THE KING’S SINGERS
Premier provided social media consultancy for The King’s Singers, delivering strategic planning, editing, publishing, community management, audits and workshops. The work supported digital growth, enhanced audience engagement and strengthened the group’s online presence, helping to connect with fans globally and reinforce their reputation as world-class vocal performers.
SHANGHAI SYMPHONY ORCHESTRA
Premier developed a tailored PR campaign and provided social media consultancy for the Shanghai Symphony Orchestra, delivering strategic planning, editing, publishing, community management, audits and workshops across the UK and internationally. The activity supported audience development, boosted international visibility and strengthened the orchestra’s global reputation as a leading force in classical music.
WARNER CLASSICS
Premier provided PR support for Warner Classics, delivering tailored campaigns and strategic consultancy across the UK and internationally. Activity included media outreach, press office management, content planning and interview coordination to raise the profile of key artists and releases, strengthen brand visibility and position Warner Classics as a leading voice in the global classical music industry.
KINGS PLACE
Premier provided PR support for Kings Place, delivering tailored campaigns and strategic consultancy across the UK and internationally. Activity included media outreach, press office management, content planning and interview coordination to promote the venue’s diverse cultural programme, raise the profile of its artists and events, and strengthen its position within the UK’s live performance landscape.
ENGLISH TOURING OPERA
Premier provided PR support for English Touring Opera, delivering tailored campaigns and strategic consultancy across the UK and internationally. Activity included media outreach, press office management, content planning and interview coordination to promote productions, celebrate artistic talent and enhance the company’s national profile.
Watch the trailer for their performance of The Capulets and the Montagues here.
BOURNEMOUTH SYMPHONY ORCHESTRA
Premier provided PR support for the Bournemouth Symphony Orchestra, delivering tailored campaigns and strategic consultancy across the UK and internationally. Activity included media outreach, press office management, content planning and interview coordination to highlight performances, support audience development and strengthen the orchestra’s national and global profile.
AUSTRALIAN CHAMBER ORCHESTRA
Premier provided PR support for the Australian Chamber Orchestra, delivering tailored campaigns and strategic consultancy across the UK and internationally. Activity included media outreach, press office management, content planning and interview coordination to promote performances, raise artist profiles and enhance the orchestra’s global reputation as a dynamic and world-class ensemble.
SIGNUM
Premier provided PR support for Signum, delivering tailored campaigns and strategic consultancy across the UK and internationally. Activity included media outreach, press office management, content planning and interview coordination to raise the label’s profile, promote key releases and artists, and strengthen its position within the global classical and crossover music landscape.
BRISTOL BEACON
Premier provided PR support for Bristol Beacon, delivering tailored campaigns and strategic consultancy across the UK and internationally. Activity included media outreach, press office management, content planning and interview coordination to promote the venue’s diverse programme, raise its cultural profile and support its positioning as a leading music and arts hub in the South West.
AGA KHAN MUSIC PROGRAMME
Premier is working with Aga Khan Music Programme ahead of their concerts at Edinburgh International Festival in 2025.
Since its founding in 2000, the Aga Khan Music Programme has championed the preservation and promotion of diverse musical traditions rooted in the belief that music fosters cultural understanding and social cohesion, the AKMP series at the Edinburgh International Festival connects global audiences through the power of music to bridge cultures.
BELFAST ENSEMBLE
Premier is working with the Belfast Ensemble on two new works from award-winning composer and theatre-maker Conor Mitchell. The Belfast Ensemble is an ever-evolving collective of artists who occupy a ‘free space’ in the artistic life of the city, delivering cutting edge music-theatre work.
On 9 March, West End star Christina Bennington joined the internationally acclaimed Belfast Ensemble for the World Premiere of The Necklace at the Lyric Theatre, Belfast. Premier provided in-person press and interview management for the production as well as generating media interest in the lead-up to the performance.
THE CUMNOCK TRYST
Premier works with The Cumnock Tryst to deliver local, regional and national PR services and digital and social media campaigns.Founded by acclaimed composer Sir James MacMillan, The Tryst transforms the East Ayrshire town of where he grew up into a meeting place for music each autumn.
Premier’s work focuses on building the festival’s national profile, increasing awareness and engagement, and highlighting one of the UK’s key composer led festivals. The campaign also drives attention to the local area, helping to shift perceptions and celebrate Cumnock’s vibrant community and warm welcome.
ST MAGNUS INTERNATIONAL FESTIVAL
St Magnus International Festival takes place in venues across the Orkney islands every June. Islanders and visitors revel in a huge variety of events across music, theatre, arts, dance, and literature set against the backdrop of Orkney's magical light nights over the summer solstice. Our work with St Magnus spans media and digital campaigns focused on increasing knowledge of the multi-art form festival, building relationships with travel media, and increasingly attracting influencers to engage with the event.
Photo Credit: Fionn McArthur
SCOTTISH YOUNG MUSICIANS
Premier has supported Scottish Young Musicians on its communications since it began in 2022. This festival of music competitions, gives young musicians from around the country the chance to compete to win career-enhancing prizes, perform on a national stage in front of internationally renowned judges, and push their skills like never before.
Photo credit: Ian Georgeson
RYEDALE FESTIVAL
Every year, the Ryedale Festival welcomes outstanding performers from all over the world to perform a wide-ranging and distinctive programme in the many spectacular venues in and around Ryedale, North Yorkshire – an area full of history and natural beauty.
Premier works with the festival to raise its profile nationally in the UK and attract audiences to the festival each July.
Photo Credit: Robert Workman
LAMMERMUIR FESTIVAL
Premier works with Lammermuir Festival, the hugely valued East Lothian festival of world leading classical musicians. Mixing high quality music experiences with beautiful rural locations has seen the festival build its profile and audiences. Our work spans PR and media relations for the festival and the management of its social media channels.
