BRANDS
Drawing upon our unrivalled understanding of the content that consumers love, Premier creates and delivers award-winning campaigns for a wide range of consumer brands, incorporating public relations, influencer marketing, strategic partnerships, social media and content marketing. A focus is providing the link between consumer brands and entertainment IP.
CAMPARI
Lead global PR for Campari, the iconic Italian spirit synonymous with the Negroni. Building on Campari’s deep connection to cinema, we’ve crafted a brand strategy that positions it as the drink of choice for those seeking glamour and style.
Where better to showcase this than on La Croisette during the Cannes Film Festival? Collaborating with studios, producers and filmmakers behind the year’s most talked-about titles, we brought Campari’s rich history with cinema to life.
Premier led global publicity for Campari’s Discover Red experience, from a headline launch moment with the effortlessly stylish Mads Mikkelsen – who crafted his own “Mads Negroni” – to partnerships with The Hollywood Reporter and female-focused charity Breaking Through the Lens, culminating in a star-studded event for over 500 guests.
VALENTINO
Premier delivered VALENTINO as a sponsor of The International Booker Prize in a landmark partnership that united luxury fashion and literature. The collaboration generated widespread media interest across fashion, culture and lifestyle press, and positioned VALENTINO at the centre of a major cultural moment, reinforcing its commitment to creativity, storytelling and global artistic expression.
CIROC
To mark the launch of Zoolander 2, a limited-edition CÎROC Blue Steel bottle was released alongside a major EMEA advertising campaign. Premier drove visibility and engagement across key markets, delivering standout coverage and cultural impact. The campaign achieved a media value of $20 million and an ROI of 200:1, inclusive of all agency fees, prize funds and campaign costs.
uniqlo
Premier created a cultural campaign for UNIQLO’s King’s Cross store, partnering with Magnum Photos to launch a global photography exhibition at Tate Modern before its move to Coal Drops Yard. Magnum photographers captured powerful imagery worldwide, revealed at a high-profile launch event attended by 85 media, influencers and celebrities. Coverage included The Times, MailOnline, Dazed, LADbible and Art Review.
IMAX
Premier runs the IMAX press office year-round, driving everything from brand strategy and publicity to talent and influencer campaigns. We ensure IMAX stays front and centre in film and entertainment culture, generating media reviews and influencer content to champion the exceptional experience of watching films at IMAX. Alongside setting up interviews with talent and IMAX spokespeople, we lead IMAX’s presence at the Cannes Film Festival each year – a key moment in the calendar.
In 2025, this included a set-piece moment with Tom Cruise to mark the Mission: Impossible finale, alongside profile-raising opportunities for IMAX’s leadership team.
monopoly
Premier led the PR launch for Monopoly Lifesized, the world’s first immersive version of the iconic board game. In partnership with The Path Entertainment Group, we provided strategic brand direction, creative campaigns and a responsive press office. The activity secured high-impact editorial and social coverage, positioning the attraction as a must-visit experience in London’s cultural landscape.
lner
Premier partnered with LNER to position the brand beyond travel, embedding it into the cultural conversation through strategic campaigns and creative activations. Highlights included a collaboration with CALM to launch the You Belong train, supported by a pop-up newsstand at Newcastle Station distributing uplifting newspapers. Premier also managed event production, experiential moments and a proactive press office that secured widespread media coverage.
LONDON CABARET CLUB
Premier delivers strategic press office, brand-building, and partnership services for The London Cabaret Club, driving its position as the UK’s premier destination for immersive cabaret experiences, and sparking renewed interest in the art form. Support the club with ongoing media relations, high-impact creative campaigns, and tailored partnerships, driving brand awareness and engaging with key audiences. Work has included press activations, influencer collaborations, and large-scale events, ensuring the club’s unique offerings are front and centre in both traditional and digital media.
